I scale your business with high-performance campaigns.
Consultant specializing in Google and Meta Ads. I design, optimize, and manage ROI-focused advertising strategies to transform your budget into predictable growth.
Years of Experience
In Italy and Europe
Budget Managed
Optimized to the cent
A transparent, data-driven approach focused on real numbers.
I'm Alessia Electra Dirella and I help businesses and professionals scale their online presence and acquire new customers through targeted advertising campaigns on Google Ads and Meta (Facebook & Instagram) Ads.
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My promise is simple: zero technical jargon, maximum transparency, and clear reports on your investment performance.
Advanced Tracking
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Continuous Optimization
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How we work and why it really works.
My Working Method
Phase 1: Audit & Tracking Setup
Before spending a single cent of your advertising budget, I analyze the health of your account and configure precise tracking via Conversions API and Server-Side Tracking. Without accurate data, the algorithm cannot optimize.
Phase 2: Strategy & Campaign Launch
I develop the ad structure based on your ideal target audience and choose the right creatives. We run rigorous tests to identify winning combinations with the lowest possible acquisition cost.
Phase 3: Scaling & Transparent Reporting
Once we find profitable segments, we strategically allocate the budget to scale performance. You will receive clear weekly reports, free from vanity metrics or unnecessary technical jargon.
The Benefits for Your Business
Direct Collaboration
No intermediaries or inexperienced account managers. You discuss and define strategies directly with the specialist managing your budget.
100% Focus on ROI
My optimizations focus on the actual revenue generated, not on meaningless views or likes received.
Full Transparency
You retain 100% ownership of your advertising accounts. No hidden data, no commitments, and maximum operational freedom.
Selected projects that generated real impact.
Cost Per Lead (CPL)
-35% on overall advertising spend
Associated Law Firm in Milan
Challenge: High cost per lead and difficulty reaching high-value clients interested in specialized legal consulting.
Solution: Search campaigns focused on high-intent transactional keywords, combined with optimized lead generation forms on Meta to streamline acquisition.
Return on Investment
+240% in e-commerce sales (YoY)
Natural Cosmetics Brand
Challenge: High cost per acquisition (CPA) on traditional channels and low search engine visibility.
Solution: Implementation of Google Shopping (Performance Max) campaigns coupled with a dynamic retargeting funnel on Meta for abandoned cart recovery.
Return on Investment
+310% revenue (YOY)
Premium Apparel E-commerce
Challenge: Unsustainable cost per purchase (CPA) and stagnating sales.
Solution: Suspendisse sollicitudin consequat commodo dolor, consectetur adipiscing volutpat nulla tempor incididunt ut labore ac dolore magnae aliqua.
Trust built through relationships, measured in numbers.
"Personalized experience"
Working directly with Alessia made all the difference. She explains metrics simply, is always available, and is extremely proactive. Since she's been managing our local campaigns, the clinic is fully booked...
Dr. Andrea Rinaldi
Medical Director, Rinaldi Clinic
"Reduced CPA and quality leads"
Alessia rebuilt our tracking infrastructure from scratch. The cost per lead dropped significantly and the quality of business contacts we received improved dramatically...
Silvia Lombardi
Marketing, OmniaTech SaaS
"Finally transparent reports and measurable results"
Before meeting Alessia, our marketing budgets seemed to vanish into thin air. Lorem ipsum dolor volutpat amet, consectetur adipiscing elit. Sed consequat eiusmod tempor tincidunt labore atque dolore magna aliqua. Ut enim sed minim veniam, aliquam nostrud.
Federico Moretti
Founder, Moretti Leather Goods
"Personalized experience"
Working directly with Alessia made all the difference. She explains metrics simply, is always available, and is extremely proactive. Since she's been managing our local campaigns, the clinic is fully booked...
Dr. Andrea Rinaldi
Medical Director, Rinaldi Clinic
"Reduced CPA and quality leads"
Alessia rebuilt our tracking infrastructure from scratch. The cost per lead dropped significantly and the quality of business contacts we received improved dramatically...
Silvia Lombardi
Marketing, OmniaTech SaaS
"Finally transparent reports and measurable results"
Before meeting Alessia, our marketing budgets seemed to vanish into thin air. Lorem ipsum dolor volutpat amet, consectetur adipiscing elit. Sed consequat eiusmod tempor tincidunt labore atque dolore magna aliqua. Ut enim sed minim veniam, aliquam nostrud.
Federico Moretti
Founder, Moretti Leather Goods
"Personalized experience"
Working directly with Alessia made all the difference. She explains metrics simply, is always available, and is extremely proactive. Since she's been managing our local campaigns, the clinic is fully booked...
Dr. Andrea Rinaldi
Medical Director, Rinaldi Clinic
Start scaling your campaigns. Let's talk numbers.
Fill in the form to explain your business goals. I'll analyze your current situation and get back to you within 24-48 business hours to schedule a free introductory call.